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Taste the Good Life - MARCH 5th 2016
Jordans partnered with GoodLife fitness to sample Morning Crisp cereal at their facilities across Ontario. After a tough workout, gym members were offered a taste of the Good Life with samples of our cereals.
Vancouver Winter Wonderland - DECEMBER 11-20th, 2015 – VANCOUVER
Jordans was one of the sponsors at the largest indoor Winter Festival in Vancouver and also distributed samples and coupons for Jordans Morning Crisp cereal! Attendees that visited our booth had the chance to play the highly active Morning Crisp iPad game to win great prizes from Jordans. Vancouver Winter Wonderland is a 10-day holiday extravaganza filled with activities, attractions and arts and crafts. This event featured interactive events and activities for the entire family, as well as some very special attractions such as three story Christmas snow globe, giant Christmas tree, holiday merchants, arts and crafts, food vendors and, of course, Santa and his reindeer.
CIBC Run for the Cure - OCTOBER 8TH, 2015 - TORONTO
Jordans sponsored and offered onsite samples of Morning Crisp cereal at the 24th annual CIBC Run for the Cure. The Run for the Cure is a 5k or 1k walk/run that raises funds for the Canadian Breast Cancer Foundation. Canadian Breast Cancer Foundation is Canada’s leading community-driven breast cancer charity dedicated to funding relevant and innovative research and supporting and advocating for the breast cancer community. Over 115,000 participated and volunteered and an estimated $21.5 million was raised for breast cancer research
Mud Hero - AUGUST 29–30TH 2015 TORONTO
Jordans sponsored and distributed samples of Morning Crisp cereal at Mud Hero Toronto! Mud Hero is a 6 kilometer, mud-filled race including 16 obstacles. Participants and attendees could sample Jordans Morning Crisp cereal after going through one of the muddiest challenges out there. Mud Hero helps support a variety of charitable cancer organizations across Canada. Mud Superheroes can create their own unique ways to help Mud Hero official charities, or can run in support of the organization that’s most important to them. This is the perfect event if you want to check something off your bucket list while also supporting local causes.
Pairfect Together - SUMMER 2015 BC & ONTARIO
Jordans embarked on a cross Canada sampling tour of Jordans Morning Crisp cereal and Astro original yogurt, at over 40 various grocery store locations! The Morning Crisp Pairfect Together Cube set up drew consumers to store locations further supporting product sales onsite and further supporting positive brand advocacy. Consumers enjoyed the crunchy taste of Morning Crisp with the pairing of Astro Original yogurt.